maxine jaffit & associates

words create worlds

MJA is an Organisation Development Consultancy focussed on the variable intersects between Culture, Leadership and Strategy as key drivers of business success, sustainable change initiatives and the implementation of relevant approaches to address key challenges.
We are based in Johannesburg South Africa and consult to organisations across the African continent, in the USA and internationally with local and global organisations.

Together with leaders, we enable collaborative environments within which potential is liberated to encourage innovation, robust dialogue and effective problem solving. Our approach is that of appreciative enquiry geared to deliver on the organisation’s strategy.
We have 25 years of experience in researching corporate cultures across a multitude of business sectors and in companies of all sizes. Our solid expertise enables us to analyse when and how culture is a barrier or enabler to change and to co- create implementation approaches to address key challenges.

Our clients include Banks, Financial Services Companies, Airlines, Law firms, Retail Groups, Multinational Search Engines and Social Media companies, Business Schools, NGO’s and Communities.


Our approach is based on ensuring that we have a deep understanding of the multiple perspectives and perceptions of the people we work with. Through purposeful questions and conversations we seek to provide clarity and alignment around current realities and future goals and objectives. Our collaborative implementation approach can be organisation wide, team or group based or individually specific.

leadership development

women In leadership

culture diagnosis

leading change

group facilitation

partners & affiliates

Gordon Institute of Business Science
Immunity to change
Change Intelligence


about maxine

maxine jaffit

Maxine has worked extensively in the field of Organisation Development focussing on Organisational dynamics and the impact of corporate culture on individual and organisational performance. She started Maxine Jaffit & Associates in 1999 and together with a team of associates has worked with individuals and organisations in South Africa and the USA, facilitating leadership development, strategic analysis and planning, culture diagnosis and the design and implementation of organisational change initiatives. A particular area of focus is Women in Leadership.

Maxine is an Adjunct faculty member at the Gordon Institute of Business Science, Johannesburg and has taught Organisation Behaviour on the MBA and PDBA programmes since 2004. She is an MBA research supervisor and offers an MBA elective entitled “Dealing with Change and Change Immunity”.


  • Corporate Culture analysis and diagnosis and culture change;
  • Development of Leadership Development processes;
  • Design and implementation of change and transformation processes;
  • Implementing Women in Leadership initiatives;
  • Researching the intersect between Race and Gender in organisations.
  • Facilitating diversity and inclusion.



Call us

+27 (82) 451-4622

Back to top